Psychology behind types of target markets

Psychology behind types of target markets

 

          Marketing is all about putting services and products into the awareness of the public. Effective marketing doesn’t target the public but instead, it chooses to target the people. These people are target markets. There are 3 types of target markets.

 

          Because there are only 3 choices people can make, there are 3 types of target markets. People can either choose: yes, no, or maybe.

 

          If marketers were to ask every person to buy, about 33% of people will say yes, 33% will say no, and 33% will say maybe. Given that the product or service doesn’t appear manipulative and unfair, these percentages are accurate.

 

          Some people are yes-people. The more people in this category marketers can find, the happier they will be. This is also true for relationships. The more people we have in our lives that want to be in our lives, the happier we are (given that we too want them in our lives).

 

          Too often, marketing is difficult because promoters are constantly asking the 66% (no-people and maybe-people) that aren’t yes-people. Companies haves failed because they marketed to the public and not to people.

 

          What makes yes-people say yes? Yes-people say yes because they have a soul for the product or service. Yes-people naturally feel their own physiology pushing them into the direction of the product or service. The body never lies and in this case, the mouth complies. In conclusion, yes-people trust their body language and go wherever their body guides them. This is why some people trust their “gut feeling”.

 

          No-people’s body language is pulling them away from the product or service. This is when the body’s natural fight or flight response kicks in and the body feels danger and runs from it. Again, the mouth complies and says “no.”

 

          Maybe-people are people that are incongruent. This is when their nonverbal communications is not in alignment with their verbal communication. Maybe-people are liars. They are stuck in the middle of making a decision because they continue to lie. The body always have a natural polarity and it will choose a side. Not trusting the body will result in the “maybe” decision.

 

          To be effective at marketing and happy, you need to ensure that most of your time is spent around the yes-people and not no-people or maybe-people.